This is a holiday for the daredevil and the more cautious amongst us. You can celebrate it by putting your spice tolerance to the test by eating increasingly spicier things throughout the day. Challenge your friends to spicy food eating contests for a real competition. If you're a little bit more cautious, you can still enjoy this holiday! Eat spicy foods at the spice level you're comfortable with and enjoy the incredible flavor. Look out for events and festivals celebrating spice on this day for a fun activity.