The celebration for World Milk Day began in 2001. It was the Food and Agriculture Organization of the United Nations (FAO) that selected June 1st to commemorate World Milk Day. June 1st was chosen because other countries in the world were already celebrating Milk Day around a similar date. The Food and Agriculture Organization of the United Nations is an agency that aspires to defeat world hunger by providing food security and giving people access to high-quality foods for healthier lives.
World Milk Day celebrates the nutritious benefits of milk, the contributions of the dairy sector to sustainability and the economic benefits it provides. World Milk Days strives to raise awareness of the nutritional value of milk and to share the commitment of supporting the livelihoods of up to one billion people. More importantly, World Milk Day is a way to say thank you to the organizations who provide dairy supplements to help tackle famine and malnutrition and to the people who enjoy milk overall.
How to celebrate
Use #EnjoyDairy and #WorldMilkDay 🌎on social media Promote the nutritional benefits of milk
During the 2018 campaign, #WorldMilkDay was trending in Canada, India, Ireland, the United States, the United Kingdom, France and New Zealand. However, it was Nigeria that was the top performer. Arla’s Dano Milk, Friesland Campina WAMCO’s Peak Milk and the Three Crown Milk ran a campaign through social media to spark a conversation on the importance of the benefits of milk. They used #NourishNaija, #MilkofNaija and #NaijaMilk